How to Trim Google Ad Costs While Retaining Conversions

Google Ads are getting more expensive. In 2025, the average cost-per-click (CPC) is up 18% compared to last year. In some ecommerce categories like beauty and home goods, the increase is over 25%.

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Refine Your Keyword Targeting

Prioritize high-intent keywords that show strong purchase signals, like “buy” or “best [product] for.” Regularly review your search terms report to remove irrelevant queries and add negative keywords. The tighter your targeting, the lower your cost per conversion.

Improve Landing Page Quality

Google rewards ads that lead to fast, relevant, and helpful landing pages. A better landing page experience means a higher Quality Score—and that directly lowers your CPC.

A/B Test Your Ad Copy

Conduct A/B tests on titles, descriptions, and action prompts. Even minor enhancements in click-through rate (CTR) can greatly lower your CPC. Higher-performing ads also grant you more exposure for less expenditure.

Adjust Bids by Time and Device

Not every click holds the same value. Certain times or devices yield significantly better conversions than others. Book a free demo to discover how our platform assists brands in reducing costs and enhancing outcomes—without uncertainty.

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