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Prioritize high-intent keywords that show strong purchase signals, like “buy” or “best [product] for.” Regularly review your search terms report to remove irrelevant queries and add negative keywords. The tighter your targeting, the lower your cost per conversion.
Google rewards ads that lead to fast, relevant, and helpful landing pages. A better landing page experience means a higher Quality Score—and that directly lowers your CPC.
Conduct A/B tests on titles, descriptions, and action prompts. Even minor enhancements in click-through rate (CTR) can greatly lower your CPC. Higher-performing ads also grant you more exposure for less expenditure.
Not every click holds the same value. Certain times or devices yield significantly better conversions than others. Book a free demo to discover how our platform assists brands in reducing costs and enhancing outcomes—without uncertainty.
Increase revenue with dynamic and intelligent nudges
Boost traffic using AI to estimate SERP rankings
Increase revenue with dynamic and intelligent nudges
Boost conversions by prioritizing leads based on behavioral data
Optimize website performance with patented AI
Drive sales with advanced product performance insights
Improve conversions with automated CX optimizations
Leverage Behavioral Science and AI to drive revenue
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