About us

We are Behamics, a Science-based University Spin-off

Thilo Pfrang

Founder | CEO

Valon Xhafa

Founder | CEO

Patrick Fischer

Head of Sales & Marketing

Claire Michaud

VP of Business Development

Behamics is a spin-off of the University of St. Gallen in Switzerland and was founded in 2019 as part of a project with OTTO, Germany’s largest online retailer, to reduce product returns with Behavioral Science. Thilo Pfrang was the project leader and wrote his Ph.D. thesis about the influence of behavioral incentives on the return behavior of online customers.

The project was a great success, and more requests for projects and consulting followed. Working as a management consultant for companies like OTTO or Estée Lauder to help them apply Behavioral Science in their business practice, Thilo was looking for a business partner to make this approach more scalable and combine Behavioral Science with AI. That was the moment Valon Xhafa joined. With his technical background, he brought the AI part to the company. Thilo and Valon combined Behavioral Science and AI to improve the online customer experience and drive customer behavior. And that is still the foundation of our business today.

Flow is essential for customer satisfaction and well-being, and we strive to create experiences that help our clients achieve this state. The intelligent platform of behamics predicts customer behavior through AI and Behavioral Science.

Every customer has a different experience, and for each occasion, we have another solution. We help customers lose themselves in the moment and focus on the task at hand. This approach will help us attract and retain customers and ultimately drive your company’s growth

Create a digital
flow experience for customers

Behamics combines Artificial Intelligence with Behavioral Science that helps customers achieve a state of “flow,” a mental state in which a person is completely absorbed in an experience of enjoyment and fulfillment.