A deep understanding of human decision making enables to
influence behavior, without having to restrict people,
even without the need for monetary incentives.
behamics offers a fully automatic nudge engine to use
behavioral science at scale, based on AI.
What if you could always use the right psychological
mechanisms in the right situation to drive user behavior?
Not to manipulate your customers but to inspire and help them
make better purchase decisions, with less returns.
behamics enables you to use Behavioral Science effectively,
not randomly. For intelligent influence, optimized by AI.
Nudged Visitors
kg Co2 saved
As a Spin-off of the University of St.Gallen, behamics stands
for an evidence-based approach harnessing behavioral science
to create more persuasive online communication.
The behamics AI targets thousands of science-backed behavioral
nudge solutions intelligently to drive online shopping
behavior:
+12% conversion rate
-8% return rate
+10% net revenue
Behavioral nudges are based on theories and biases of behavioral psychology. Our technology enables a self-learning targeting of behavioral nudges to always use the right psychological mechanism for the right situation.
Insights from behavioral psychology are universal, but not
their impact. An undifferentiated use can lead to undesired
behavior, like cart abandonments or more product returns.
The behamics AI analyzes digital user behavior, anticipates
behavior patterns and leverages science-backed persuasion to
show the message that resonates with the visitor in the
respective situation.
The behamics engine can be integrated without any technical
effort just by embedding a javascript snippet into your
website’s source code.
As a data processor we track and analyze behavioral and
product-related data, 100% GDPR-compliant.
By matching the behavioral effects of thousands of
intelligently targeted nudges with clickstream and product
data the behamics AI recognizes correlations between countless
data points. Our technology can anticipate purchase and return
decisions in real-time.
This enables you not only to predict shoppers' behavior but
also makes you understand why they behave the way they do.
The behamics AI transfers predictive information into
actionable insights and implications, based on demand,
conversion, out-of-stock, optimal discount or product return
predictions.
Delivered via our real-time analytics dashboard, our
predictive insights support product, assortment and
procurement managers in making efficient and effective
decisions.
The AI-driven use of behavioral science influences
online-shoppers and enhances the customer experience, at
almost zero costs.
This leads to a higher
conversion rate without extensive changes or monetary
incentives and a lower return rate without any restrictions
or changes in the return policy.
Besides analyzing causal effects of the behavioral targeting on relevant KPIs, our customized AI algorithms enable to predict purchase and return behavior but also to detect product characteristics leading to product returns. This helps you optimize your resource allocation in logistics, product presentation and design.
Contact our team to request a demo.
"The science-backed concept of behamics convinced us from the very first second. By combining AI with findings from behavioral economics we were able to achieve a significant uplift in the conversion rate. Especially the efficient cooperation with behamics is worth mentioning - from the kick-off till go live we experience behamics as a very professional and agile partner."
"behamics has helped us optimize the communication across the customer journey with insights from behavioral economics. We are very satisfied with the cooperation as it has led to measurable success: The developed measures have increased the conversion rate and boosted sales of complementary services significantly."
"The collaboration with behamics delivered valuable insights into the purchase behavior of our customers. The integration of behavioral insights helps us target communication more effectively. We will therefore continue to collaborate with behamics."