New York, NY – June 26, 2024 – Behamics, a pioneer in integrating Human Psychology with Artificial Intelligence to enhance customer experiences, announces the appointment of Mike Graziano as Senior Vice President of Growth. Graziano, known as “Graz,” in the ecommerce sector joins Behamics with a distinguished career spanning over 25 years.
In his new role, Graziano will spearhead Behamics’ growth initiatives across North America, focusing on forging strategic alliances with partners and driving sales to B2C and B2B ecommerce clients. His extensive background includes pivotal roles at leading digital agencies, software firms, and systems integrators, where he achieved significant milestones in building teams, driving revenue growth, and client acquisition.
“We are delighted to welcome Graziano to lead our North American expansion,” said Valon Xhafa, CEO. “His deep understanding of retail commerce and a proven track record in building high-performance teams will undoubtedly strengthen our market position and elevate client success. His appointment represents a pivotal moment as we accelerate our go-to-market strategy.”
Prior to joining Behamics, Graziano held key leadership positions at TAISTech, ATG, Mastek, and DMI, demonstrating his expertise in driving transformative growth and securing major client wins and partner alignment. His achievements include spearheading successful initiatives with renowned brands such as lululemon, Restoration Hardware, TOMS Shoes, Samsung Mobile, Lowe’s, and Giant Bicycles. Graziano also previously served as an Officer in the United States Marine Corps.
“I am thrilled to join Behamics and sustainably accelerate its growth,” said Graziano. “Behamics’ innovative approach in leveraging behavioral science to drive tangible business outcomes is truly remarkable. I look forward to working closely with the team to deliver exceptional value to our clients.”
Graziano’s appointment underscores Behamics’ commitment to innovation and client-centric AI solutions in the ecommerce landscape. His leadership is expected to further enhance Behamics’ position as a leading provider of AI-driven customer experience solutions.
About Behamics: Behamics combines Human Psychology with Artificial Intelligence to optimize customer experiences and influence consumer behavior. Based in New York, Behamics serves global clients across various industries, empowering businesses to achieve sustainable growth through innovative technology solutions.
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