Masterclass at the K5 Conference
Retail companies lack the know-how and resources to use psychological insights to increase profitability. Anyone who knows the psychological mechanisms behind human behavior can systematically influence (purchasing) decisions.
This master class shows how the Nobel Prize-winning findings of behavioral psychology can be used systematically and scalably in combination with artificial intelligence to improve the customer experience and thereby optimize conversion and sales in e-commerce.
The focus is on the presentation of concrete use cases in the context of the use of behamics SaaS at Ochsner Sport, the largest sports retailer in Switzerland, to intelligently control purchasing behavior, without technical effort and with directly measurable optimizations.
